FOR IMMEDIATE RELEASE
KORA All-Africa Music Awards Launches in Namibia
(Windhoek, 20 May 2015) In a move that brings the journey full circle, the KORA All-Africa Music Awards will be returning to Namibia for the 2015 edition of the event.
It is a little known fact that the event is actually the joint brainchild of Namibian President, Dr. Hage Geingob and Ernest Adjovi, at that time, the Honorary Consul and a resident of Namibia. Conceptualised by the two as a cultural and entertainment spectacular that would showcase excellence in African musical culture, the KORA All-Africa Music Awards has since become synonymous with the best that Africa and the diaspora have to offer musically.
Accomplished musical luminaries who have graced the KORA stage over the years include Angelique Kidjo, Kofi Olomide, Miriam Makeba, Thandiswa Mazwai, Michael Jackson, Shaggy, Rihanna, Salif Keita, Oliver Mtukudzi, Bebe Winans and Femi Kuti, amongst others.
Additionally, the Lifetime and Legendary Award recipients have seen the likes of the late Nelson Mandela, Dr Cheick Modibo Diarra, Kofi Annan and Graca Machel be awarded the prestigious KORA trophy.
Since it’s inception in 1996, the KORA All-Africa Music Awards has been hosted by South Africa, Burkina Faso and Ivory Coast. Throughout, it has maintained it’s status as an incredible marketing platform for African talent, and fertile ground for collaborations and partnerships amongst African artists. Boasting a live viewership of over 700 million in more than 54 countries worldwide, there is little doubt that the KORA Awards represent a meaningful game-changer in a participating artist’s life and career.
This year, the organisers have upped the ante, and have introduced a grand prize of a million US Dollars for the ultimate winner of the African Artist of the Year category. Additionally, various category and genre winners will all take home between USD 25000 and USD 50,000 dependent on the category.
“The KORA Awards have been unwavering in our commitment to rewarding and celebrating excellence in African music” explain founder and Executive Producer Ernest Coovi Adjovi, “From the beginning, we have been clear on this goal. We are delighted to be back home in Namibia, and look forward to delivering an extravaganza that the entire world will tune in to watch. We have little doubt that the powerful partnerships we have forged will help us realise an awards ceremony to remember!’
Set to take place on the 13th of December 2015 at the Legacy Hotel and Resort’s prestigious Windhoek Country Club Resort and Casino, the event will be preceded by a fashion show on the 11th of December that will feature six accomplished designers from across the continent. The KORA’s have historically been a site of incredible glamour and fashion, African style, and the fashion show fully intends to honour that tradition of African chic.
“The association with the KORA- All Africa Music Awards represents an ideal partnership for the Department of Environment & Tourism” comments Minister Pohamba Shifeta “Travel and tourism is a major economic driver for Namibia. Recently, our nation had the distinction of climbing up 21 places in the World Economic Forum’s Tourism Competitive Index – we are officially amongst the top 5 destinations in Sub-Saharan Africa. We have no doubt that the collaboration of an event of the stature of the KORA Awards will have a meaningful and sustained impact on tourism to Namibia, and are excited about the possibilities that this partnership offers.”
KORA All-Africa Music Awards – Categories and Prizes
• Best Male Artist – West Africa: 50 000$ USD
• Best Female Artist -West Africa :50 000$ USD
• Best Male Artist -East Africa: 50 000$ USD
• Best Female Artist – East Africa : 50 000$ USD
• Best Male Artist – Central Africa: 50 000 $ USD
• Best Female Artist – Central Africa: 50 000$ USD
• Best Male Artist of Southern Africa : 50 000$ USD
• Best Female Artist – Southern Africa : 50 000$ USD
• Best Male Artist -North Africa : 50 000$ USD
• Best African Group : 20 000$ USD
• Best Male Artist – Spiritual Music : 20 000$ USD
• Best Female Artist – Spiritual Music : 20 000$ USD • Best Group -Spiritual Music : 20 000$ USD
• Best Traditional Music Artist – male :20 000$ USD
• Best Traditional Music Artist – Female : 20 000$ USD
• Best Traditional Music Group of Africa : 20 000$ USD
• Most promising artist – Male : 20 000$ USD
• Most promising artist – Female : 20 000$ USD
• Best Artist of the African Diaspora : 20 000$ USD
• Best Video of the year : 20 000$ USD
• Best Collaboration of the year: 20 000$ USD
• Best Album of the year: 20 000$ USD
• Legend Award : 50 000$ USD
• Best Hip Hop Artist : 20 000$ USD
• Best Urban Music Artist: 20 000$ USD
• Most Downloaded Song of the year: 20 000$ USD
Best Artist of the Continent: 1 000 000$ USD